BACHELORETTE SOCIAL CAMPAIGN

For both the 15th and 17th seasons of The Bachelorette, I helped lead the creative partnership with ABC, overseeing the development of a fan-forward campaign that resonated deeply with the show's passionate audience. I spearheaded weekly scrums with creative and strategy leads, where I facilitated real-time brainstorms while screening each episode, ensuring our concepts were timely, relevant, and rooted in the evolving narrative.

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Beyond project management, I was a driving force behind the creative strategy itself: developing campaign concepts, pitching directly to ABC, and securing stakeholder alignment at every stage. The strength of the relationship I helped build with ABC leadership enabled our team to take bold risks, resulting in a standout campaign that captured attention across social, sparked fan conversation, and even earned praise from ABC’s President of Marketing.