BACK 4 BLOOD SOCIAL CAMPAIGN

Back 4 Blood, one of Warner Interactive’s AAA titles, came with its fair share of challenges—most notably a pandemic-related delay that extended our campaign timeline by six months. This meant we had to keep momentum high and content fresh, even as the launch date shifted.

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We crafted a campaign that fed fans’ appetite for deeper lore and character backstories, while also teasing thrilling gameplay moments. From dynamic social assets to an immersive AR filter, our creative work pulled fans into the chaotic world of the game, hyping them up to take on the Ridden.

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I played a key role in steering the creative forward, keeping energy high and ideas flowing as we navigated the twists and turns of an evolving campaign.