DANCING WITH THE STARS PAID AND SOCIAL CAMPAIGN

The 29th season of Dancing With The Stars presented a slew of new challenges: a new host, a new judge, and navigating COVID restrictions.​

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We partnered with ABC to create a compelling paid and social campaign top get fans amped for a new season with new changes. The robust paid campaign included display and social, including an Instant Experience. Our effort was to not have our paid campaign look too much like a promo, but instead fun content tailer to fans.

 

In addition to supporting the production of creative assets, I played a key role in the ideation and conceptual development of the overall campaign. Collaborating closely with strategists, copywriters, and creative leads, I contributed to brainstorming sessions, shaped campaign narratives, and helped refine the core messaging. My hands-on involvement throughout the process ensured that the final creative not only aligned with the strategic goals but also resonated with the target audience and stood out across platforms.