LEGENDARY SOCIAL CAMPAIGN

HBO Max's first season of Legendary premiered during an important cultural time in the United States. 2020 was not only a year of upheaval, but also a time to lift up marginalized voices. The focus of Legendary is the ballroom scene, which is heavily influenced by LGBTQ people of color. We made sure our social campaign lifted up these voices while also selling the show as a fun safe space, which we also continued for Season 2.

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This campaign was also shortlisted for a Webby award in 2021.