THE UNDOING TEXTING ACTIVATION

For HBO’s popular miniseries The Undoing, we created a texting activation, which encourages fans to sign up for texts updates from the main character. This creative addition to the campaign not only built upon the voice and tone of the creatives, but also treated fans to exclusive content.

 

In order to bring this activation to life, I worked closely with the Strategists, Account Managers, Talent Team, and Development to refine the script, test, and monitor — all the while producing the custom creatives and managing the client’s expectations.

 

With over 1,500 active users, we were excited to call this campaign a success! The video below is a highlight reel of the activation.